Behavioral Sciences Board Accredited Credentialing Courses

GRADUATE CERTIFICATE COURSES

 " With the members of the faculty from respected universities, such as
 Harvard, anyone who doesn’t have this certification is not providing
quality coaching to their client." 
-Dr. Greg Roper, PhD (Master Coach Graduate)  

- By creating a behavior-based performance strategy.
More than ever, a performance strategic approach is required to developing, and growing talent now and into the future. With behavior focused coach training courses, you can focus on behavior skills that drive performance —the skills you have and the skills you need—so you can build a workforce that’s ready to tackle today, what’s next and produce a cascade of breakthrough results along the way.

The Behavioral Coaching Institute (BCI)
An important point of history is that prior to the immense growth of the coaching market 30 years ago, BCI courses were in a group of only three coach training credentialing courses available in the world. In fact, BCI established the world’s first professional coach training school.

The BCI premium brand
BCI has always only operated in the top-end of the coaching marketplace. Our Fortune 500 clients see the Institute’s integrity as partly being due to the fact that we are very low-key, we don't do things like advertise and we don't do a song and dance about ourselves and promote a big public profile. "Part of our brand image is quiet excellence” explains Dr Perry Zeus the Institute’s founder.

BCI is a specialist premium coach educator known and recognized by the world’s leading companies and people development groups.
Our large corporate clients have aligned with us for over 25 years because we continually provide the best available, scientifically proven coaching toolkit and knowledge sets. Mainstream coach training brands continue to aggressively advertise mass-market, generic course offerings (ultimately worth very little to the user) in order to cash in on the trend for workplace coaching. Many providers claim to provide science-backed courses but on closer inspection are just re-badged, simplistic counselling models or dangerous pseudo-science practices.

Living up to our elite brand image
Our premium brand course offerings share four primary characteristics: 1) they offer proprietary knowledge and tools you can't get anywhere else; 2) the course toolkit and methodology produce unsurpassed results; 3) they represent world-best standard and are used by high profile, successful companies, hospitals, sporting organizations, learning institutions, and government agencies; and 4) they provide a strategic means for our clients to elevate themselves in their marketplace.

The world’s leading companies trust BCI to help them produce breakthrough results in human capital management.
- Our clients consistently achieve amazing results.
- We are innovators and developers of world best-practice tools that continue to change the world of people development and define best-standards of professional practice in the coaching discipline..
- Our clients are primarily referrals and we maintain a very strong connection with senior people both in government and in private business.

The challenge to today’s workforce is to help people best think, react, perform and how to adapt to what the future brings.
- BCI provides a people performance strategy, for all persons, that’s based on today’s proven, cutting-edge behavioral science.
- Our courses help you understand people’s needs today and build tomorrow’s next-level performing workforce, successful leaders and sporting heroes.

Why the Institute's courses are invitational only..
Our Programs include the latest, evidence-based, behavioral science and are only designed for qualified professionals who have the requisite skills and commercial opportunity to practice coaching at the highest level.

The Institute’s invitational programs provide experienced people developers, who have a relevant record of professional and academic achievements, the exclusive opportunity to obtain advance level coach training and a means to place themselves atop of the global coach market.

We are proud that many of our graduates are senior talent management officers in Fortune 500 companies and global leadership consulting groups.

The Institute’s programs also provide an important opportunity for senior L&D, HR and private practitioners to further their career in people development.

 

The world’s leading companies trust BCI.

BCI's BRIEF HISTORY
(Our parent organization) 

Since 1994 the Behavioral Coaching Institute has sought to;1) set the benchmark for the highest international standard for practice-based coaching and the development of coaching methodology, and 2) maintain its position as the leader in the development of the world's top professional coaches.

The Behavioral Coaching Institute grew out of the establishment of the world's first course for psychologists to be trained as coaches conducted by Dr Skiffington and Dr Perry Zeus in the late 1990's (see below page).  

Some of the Institute's Achievements:
BCI was the world's first international professional coach training institution. Currently, it is estimated that our graduates provide well over 350,000 coaching sessions a year. Our expert faculty members have provided invitational trainings in the use of evidenced-based, best coaching practices to qualified persons involved in people development from over 65 countries. Since 1994, the Institute has conducted advanced trainings at over 200 universities, corporate institutions and government agencies and our best-selling text books are published around the world in multiple languages. 

Today, BCI has an industry-focus (versus an academic approach) and is engaged in teaching, research and development and publishing of the highest quality across the field of business and executive coaching. The Institute has established a number of key structural units to pursue specialist depth of expertise, knowledge creation and teaching in key activities. The Institute also assists in the ongoing learning and development of our client's 'people developers' and conducts a global delivery program.

 The Institute's foundation for its educational courses is supported by cutting-edge behavioral science and access to the world's leading commercial users of workplace coaching:

1) - BCI is the world's major developer of leading-edge, psychological-based coaching tools and techniques and spends over 50% of its revenues on research and development (graduate coaches have immediate access to the newest validated, behavioral-based learning and change tools, techniques and materials available.).
                                                                    
2) - The institute is also a trusted advisor to industry groups, professional development associations, private and public learning institutions and government agencies in matters relating to the development of the professional coaching industry and credentialing issues etc.

BCI's CORPORATE COACHING / ADVISORY SERVICES:
Over the last decade BCI has gathered unparalleled expertise in assisting organizations drive behavior change. Our propriety corporate coaching technology and change tools are backed by a global team of highly qualified and experienced organizational change agents.



  BCI's RESEARCH ACTIVITIES.
 
The Center for Applied Behavioral Coaching (a non-for-profit research organization) -is an international team of leading coaching educators, behavioral scientists and practitioners engaged in ongoing research and development.

Research and Development
- The Center is committed to research and the dissemination of information through the its courses, books and articles. We constantly refine our curriculum, models and tools so our graduates can stay way ahead of their competition. And, we employ an extremely rigorous scientific approach to research, develop, test and validate coaching principles, models, techniques and tools. To find the hard data studies the Center continually looks at hundreds of research studies.

The Institute’s courses take an interdisciplinary, holistic approach to studying human behavior.
We use neuroscience (the structure and function of the human brain, nervous system and body), cognitive science, psychology, sociology, anthropology, philosophy and even quantum physics to explore and analyze human actions, habits, and intentions. This field incorporates social sciences which looks at the impact of the environment on human behavior.

Behavioral neuroscience is concerned with the physiological and developmental mechanisms of behavior.




 - Behavioral Science and Psychology
Behavioral sciences explores the systematic analysis and investigation of human behavior through naturalistic observation, controlled scientific experimentation and mathematical modeling. It attempts to accomplish legitimate, objective conclusions through rigorous formulations and observation. Examples of behavioral sciences include psychology, psychobiology, anthropology, and cognitive science.

Psychology Is primarily the study of the Mind and Behavior. Psychology can be defined as the study of mental processes and behavior. Psychology emerged from biology and philosophy.

Behavioral science takes a holistic view (brain, mind and body) of man in his/her environment and focuses on behavior or "output". It attempts to make formulations based on what can be observed. Its primary emphasis is understanding behavior change. Psychology is a cognitive science (how we think) and focuses on cognitive processes -- namely, mental states, or the study of the mind.

Behavioral sciences includes the latest scientific studies of people and organizations whereas psychology is a century old discipline based on established theories.

Through the Institute's extensive research activities we are able to provide a unique course that provides the student high level practitioner skills and an extensive, validated behavioral toolkit to understand and change behavior both in a context of personal development and business.


  The Institute's Graduate Schools

 The Institute's 3 Graduate Schools (Graduate School of Master Coaches, Graduate School of Neurocoaching and Graduate School of Health & Applied Sciences) -are the major executive educational arms of the Behavioral Coaching Institute and provide invitational, professional courses to highly qualified people developers only (versus open-programs to the general public).

Exceptional Course Facilitators:
The  Institute's team of highly experienced Facilitators and internationally recognized subject-matter experts help deliver our flagship, 'world-best standard' coach training course around the world to select individual and organizational clients.

The Institute's Schools provide a rigorous, personalized educational experience for busy professionals with demanding schedules by providing a custom designed, focused, short-course structure. The School's courses invitational format is unique in the world of professional coach education.

Unlike other coach training providers, the 'industry-focused' Schools do not provide a "cookie cutter" training program or shallow or prescriptive or theoretical education. As a private learning institution providing advanced learning, the Schools also aim to remain small enough so they are able to develop a long term personal and professional relationship with their graduates.

The flexible, modular approach to course content is aimed towards coaching professionals at all stages of their careers, from entry-level through to mid-career development and updating.

Dr Perry Zeus and his team are internationally recognized as leading authorities and educators in psychological-based professional level coaching:  

  "All coaches do not have to be psychologists. However, coaching is change and change is a psychological process. The coach has to understand the psychological aspects of coaching and be confident and competent to deal with these. To do so requires a coach training course designed by world recognized behavioral coaching scholars / industry experts" -Dr Skiffington

Today, the Institute's Masters-Level Coaching Schools attract the best students from all around the world and celebrates a growing list of successful and influential alumni.

The professional education for coaches falls into two categories - those qualified individuals aspiring to become professional coaches and practising coaches. The Institute's specialist Graduate Schools provides modularised courses which are tailor made to suit each participant's level of professional development.

Summary.
    -The Institute :-

• is committed to maintaining its position as the world's leading provider of specialist business coaching education.
• has established an enviable record for teaching and research excellence across a range of disciplines in the business and life coaching environment.
• comprises proven industry expertise, academic and management resources in coach education and the development of coaching systems, curriculum, methods and materials
• provides an unparalleled world class standard of learning through its proven research facilities
• has a close working relationship with some of the world's leading educational institutions, various professional coaching bodies and industry
• courses are designed to train coaches to show their clients how to survive and thrive in the challenging business environment of the 21st century
• through graduates sharing their knowledge with their clients the School contributes to the economic, social and commercial development of organizations around the world 

The Coaching School's professional development programs are tailor fitted specifically to meet the needs of each participant and the market/region they operate within. The culturally adapted regional programs are undertaken in North America, UK and Europe and in Asia-Pacific. 

 
  -Our Proud History and Tradition

B.A, M.C.P, PhD, M.A.P.S, M.I.S.H

- BCI's Founding Director
  of Education (1998-2007)

In the mid 1990's Perry Zeus and Suzanne Skiffington established a large practice which consisted of nine coaches and an international business client base. Their loyal clientele, spanning six countries, included several Fortune 500 companies and a number of high profile business and sporting identities. During this time Skiffington and Zeus wrote many articles on organizational coaching for various psychological trade journals. In 1997 Dr Skiffington pioneered and published research on 'Towards a Validation of Multiple Features in the Assessment of Emotions' that has stimulated new research and instrument development in this domain by personality, social and developmental psychologists. But something was to change all that.

In the late 1990's Perry together with Suzanne established the world's first course for psychologists to be trained as coaches. Executive and business coaching become mainstream when major universities began offering coaching degree programs. The first coach programs began in 1998 at George Mason University and in 1999 at George Washington University. In 2000 Dr Skiffington was a guest lecturer for the world’s first Coaching Psychology Unit at the School of Psychology at Sydney University. As her reputation grew, as an authority on coaching in the workplace, she was subsequently invited to speak on her successful coaching practices and techniques to hundreds of organizations and professionals involved in people development. 

During their travels, Perry and Suzanne were increasingly asked by the wider business community to develop a coaching certification program for professionals (as well as psychologists) that had a behavioral scientific basis and also contained their trade secrets for establishing a successful coaching practice. A growing number of coaching practitioners also began to seek a high level credential that would help them distance themselves from the rest of a rapidly growing disparate coaching marketplace.

Meantime, McGraw-Hill Education approached Perry Zeus about writing a how-to, practical coaching reference text that was urgently needed to fill a void in business literature. After considerable thought Suzanne teamed with Perry to accept the challenge to write their first coaching text ('The Complete Guide to Coaching at Work') and they passed the day-to-day running of their practice on to their partners.

By researching hundreds of research papers, studies, articles, books and by working with many of the world's industry thought leaders, leading providers and users of coaching, Perry and Suzanne were able to further develop the Master Coach training course. After training hundreds of psychologists they also began to conclude that: their course's large class format couldn't address the individual participant's specific learning needs and that many psychologists were simply not suited to become business coaches. 

Tackling the above issues, Perry foundered the Graduate School of Master Coaches and the Behavioral Coaching Institute (BCI) and designed a world-best standard, industry-focused, "hands-on" course designed for a very small group of qualified professionals with an established set of requisite people skills and a successful workplace track-record. The unique, invitational course was customized to each participants learning needs and delivered by Perry and Suzanne. 

By 2002, Dr Skiffington had co-authored two more groundbreaking books with Dr Perry Zeus ('The Coaching at Work Toolkit: A Complete Guide to Techniques and Practices' and 'Behavioral Coaching: How to Build Sustainable Personal and Organizational Strength' -see top of page: 'Coaching Books' tab). The books have received numerous awards, are translated in multiple languages around the world and are now standard course reference texts in at least 100 university and college degree programs. The books are also the UK's, Australasia's and North America's top selling organizational coaching texts. The Chinese government selected the books to be the first coaching texts to be translated and distributed throughout China. The first print runs where sold out within several weeks.

The introductory-level books document the many outstanding success stories of Perry Zeus's (BCI's) organizational clients and graduates across the world and have now become industry standard reference and resource materials throughout the global coaching community. Nevertheless, becoming a competent, successful coaching practitioner demands more than reading textbooks. Through the Institute's advanced-level, Master Coach Courses, Perry and Suzanne were able to guide participants how to select and master the appropriate methodologies, tools and processes they required for their internal or external practice.

An experienced adult educator and now international best-selling author Dr Skiffington also found time, as a guest lecturer, to teach coaching in some of the region's leading universities.

Today, the Institute's certification courses are universally acknowledged as the industry's highest level coaching programs. The masters-level, industry-recognized courses (continually updated with cutting-edge content) show select participants how to establish, market and manage a world-best-class standard coaching business or/and implement successful internal coaching programs. As the new course applicant's relevant workplace experience became the major criteria of selection it followed that less than 7% of the participants had any formal psychological training.

Today, the elite courses only contain practical, proven, psychological-based tools and processes that are industry-focused and can be easily applied and learnt by participants who do not require any training in psychology. The Institute's students (a mix of highly experienced professionals with wide backgrounds involved in people development) simply require the formal structure, processes, tools and world best practices for their specific private or workplace practice.

The Institute's prestigious Coach Certification Courses are now recognized by many Government Accredited Professional Associations (as part of their Continuing Education professional development programs) responsible for the supervision and training of professionals working in areas such as the behavioral sciences, management and human resources. For example; the Behavioral Coaching Institute are approved to offer continuing education as required by the State of California, Board of Behavioral Sciences. Today, many federal and state government agencies around the world have enrolled their key staff in the recognized course.

		An international School via Distance Learning: Through global publication and distribution of Dr Perry Zeus and Dr Suzanne Skiffington's text books and articles over the last two decades they are now internationally recognized as pioneers in the development of coaching models and methodology. Today, with their elite courses available via Self-Study format their students are to found in over 70 countries and in the world's top organizations. Many of their coaching clients are also listed in the Business Who's Who.

Decades of research, development and teaching builds lasting legacy:
In the last few years Suzanne dedicated her time to teaching the professional coaching and business skills she developed during her distinguished career to the Behavioral Coaching Institute's faculty members. Today, the unique professional development, Masters level, Coach training courses she helped pioneer alongside Perry are continually updated by an elite team of internationally recognised coaching experts. Her lasting legacy is that through the Institute's acclaimed courses she is still able to share her humanistic values and proven success formulas with busy, professional people who desire to be qualified, credentialed coaching practitioners at the highest level.

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Today, the Institute's expert faculty team (see below page) are all recognized world authorities in training professional people developers to achieve positive, sustainable, measurable behavioral change and learning:

With the Institute's support team and the help of their clients and graduates worldwide, Dr Perry Zeus and Dr Skiffington have spent over a decade in research, application and fine tuning in developing the Institute's courses. Today, the Institute's faculty members are now among today's most acclaimed thought leaders, and have extensive experience in training and developing the world's top coaches around the globe. The team of expert Facilitators (all personally trained by Dr Perry Zeus) are; highly experienced practitioners, who bring the real world of applied coaching to the workshop, and are published authors with national and international reputations in the field of people development (see below page).

With regional facilitators across the world and our Virtual Campus the Institute's break-through fast track courses trains and equips its graduates in the shortest possible time while providing a proven formula for achieving the greatest level of PROFESSIONAL RECOGNITION and STANDING, SATISFACTION and SUCCESS.

Graduate/Partner Support:
-Behavioral Research Laboratory

The Institute's Faculty team are currently engaged in research to develop data, knowledge and expertise in several coaching practice areas. The ongoing research not also continually advances the quality of our courses but also the specialist level-one courses in our Licensing Program where the Institute licenses the right of use to graduates.  

BCI's Corporate Consultation/Advisory Services:
Over the last decade BCI has gathered unparalleled expertise in assisting organizations drive behavior change. Our propriety coaching technology and change tools are backed by a proven global team of experienced facilitators, consultants and change agents.

BCI is the global leader in the development and provision of workplace coaching best-practices, tools and processes:

 -Everything learnt in the Institute's courses can be immediately applied to your career success.
As the Institute maintains high level consultative positions with a number of Fortune 100 and 500 companies we are able to share with our graduates cutting-edge, world best-standard coaching practices. The Institute's organizational clients are some of the world's leading corporations, ranging from large multinationals, government departments and public organizations to learning institutions and emerging entrepreneurial businesses. The Institute's private, individual clients range widely, from specialist service providers, consultants, CEO's and HR personnel to established "coaches" and other senior professionals using the coaching model of change and learning. 

The Coaching Institute's quality standards are the highest in the industry. 
Everyone who applies for our Courses does not get accepted. The few available courses places available each semester are by invitation only and there is a strict criteria of selection. Typically we receive several applications per one course place. Our interview process ensures those accomplished professionals who wish to become Certified Professionals have the experience, the expertise and the ability to apply what is taught in the course and get results.

Some criteria for selection to join the invitational,Executive Coaching Course:
	Dr.Perry Zeus presenting a Master Coach Program		a) - For External Private Practice People  Developers/Coaches.  - You have experience in people development.  - You have a successful track record in specialist business or organizational environments and have a sound understanding of those practices required for a person to succeed in those workplaces.  - You are dedicated to implementing world class coaching standards and processes.  - You have been coaching and now simply wish to go to the next step and formalize your learning and development in a course specifically tailored to your coaching skill set and practice needs.  - You may have also received some training via an ICF-accredited coaching school or other coaching program etc.
			Graduation Class in Singapore -where our students came from such places as: Ukraine, Mexico, Brazil, Australia, Hong Kong, Philippines, Malaysia, Switzerland, Nigeria, India, Thailand, Singapore..
b) For Internal Professional People Developers/Coaches. - You have experience in people development eg; training and/or coaching - You are a people person and have demonstrated the ability to get results. - You enjoy helping people grow and people respond to you. - You enjoy teaching, training and/or coaching. - You may have also received some training with an ICF-accredited coaching school or other coaching program etc.
We understand there are exceptions to the above qualifications. - So, just send in your Pre-Course Registration Form so we may review your situation and jointly determine if your experience and/or background fulfils our qualifications and our course meets your needs.

BCI's Regional Campuses
BCI conducts regular, invitational Courses. Please Note: Because of the elite standard of the invitational course -only a small number of course places are available each year. Working alongside the ICC, there is a strict limit to the number of course places the Institute can logistically provide. This also means that there is always a high demand from talented, experienced prospective candidates for the small number of regional places available
 

BCI's E-Learning Program is a student-centered global web of educational services.

BCI's Virtual Campus is a campus without walls. It was created to provide students around the globe the same curriculum and support of our traditional campus programs via a technology-based online delivery platform -courses are conducted via videoconference with senior faculty members.

Using the latest Online, Multi-Party Video Conferencing technology and the Accelerated Learning Model of learning, the customized course experience is a powerful, interactive personalized process of discussion, discovery, and application.

BCI's Distance Learning, invitational Program delivers all the Institute's courses via an affordable, easy-to-learn Self-Study format with no set start or completion time and no requirement for post-course mentoring. Certification is automatically forwarded to the student upon their notifying the Institute they have completed the course.

Today, our Courses are not limited to a physical location but delivered across the globe. This educational experience has now become the choice medium of learning by busy, corporate professionals and distance learners alike.

The Institute's core mission in this New World is to deliver accelerated, customized professional development courses in people development to busy, professionals across the globe using the latest proven learning technology. Today, we have served the learning needs of individuals, groups, and organizations from over 65 countries.

Global Learning Partners:
To the continue the world-wide migration of advance coaching practices and tools the Institute has established an international Learning Partners program.  BCI's global learning partners also deliver some of BCI's prestigious courses within their region.
 

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Dear Reader                                                       May 23rd 2007

Coaching offers enormous potential for suitable professionals (as internal or external practitioners) to enhance their career, make a career change, or other people development businesses looking to provide additional services.

Coaching is now recognized as the key ingredient in achieving sustainable and measurable change and development for the individual, group and organization.

The Institute's Coaching Program offers a thorough curriculum for individuals who are already coaching professionals and for those who have the people development experience but lack formalized theoretical and applied knowledge. The content and structure of the program has evolved over a decade of graduate and industry feedback, resulting in a very high degree of student and client satisfaction.

The Coaching certification process, based on best practice world standard, also includes instruction in the vital business tools to succeed. The standards and skills taught will equip you with the required knowledge to excel in your chosen profession. To ensure your road to success the Institute's expert Faculty Staff are also provide one-to-one pre and post-course support.

Coaching is probably the most fulfilling and exciting professional discipline available today for qualified, 'people-oriented' professionals. If you desire to realize not only your own potential but that of your clients then the life affirming world of coaching practice could be for you.

Yours Sincerely
SSkiffington
S.M.Skiffington B.A.,MCP.,PhD.,MAPS.,MISH

    Dr Perry Zeus
    - BCI's Honorary Co-Chairman Advisory Board:
   "Pioneer of the Coaching field *"
    Publications: “12 works in 56 publications in 4 languages and 721 library holdings”
     - World Library Catalog