Transferring our knowledge
                   to you since 1994...                                                                         
  "World's Leading Developer of Coaching Technology"

The Global Leaders in Behavior Coach Training...



"The Behavioral Coaching Institute is
recognized worldwide as the premier
behavior coach training institution
 for organizations

"BCI provides global leadership in the
development of knowledge and practice
standards for the behavioral change
coaching professional
-HR Monthly



Behavioral Sciences Board Accredited Behavioral Coaching  Courses
Learn how to achieve rapid, breakthrough behavior change.
Using latest Applied Behavioral Science.
Easy-to-learn, easy-to-use behavior change models.
Helping all people be the best they can be!



- receive "Dip HPBC." Letters after your name!
- receive "Dip Exec C." Letters after your name!
- receive "Dip Corp. Coaching." Letters after your name!
- receive "Dip EmC." Letters after your name!
- receive "Dip NeuroC." Letters after your name!
- receive "Dip L.C." Letters after your name!
    Master Coach Credentialing Program.
    Executive Workplace Coaching
- receive "M.C.C." Letters after your name!
  Emotion Focus
- receive "M.C.C EmC." Letters after your name!

"One of the reasons I applied for a tailored-made, in-house course (via videoconference) was to decide if the behavioral coaching course and tools would best benefit my organization's leadership development needs and, if so, what I would specifically need to successfully roll it out. During the detailed course and the follow-up phone conversations, the Institute's expert faculty helped my new coaches and I find all the right behavioral change and logistical answers. Today, the results of our in-house, behavior-based coaching programs are far better than we dared hope for. Thanks BCI”  
- Justine Prentice, HR Manager, ICI International

"Our pilot, 2 year old executive coaching program was producing enough positive results to encourage us to go to the next step and seek out Dr Perry Zeus's Coach Training School. My key staff completed BCI's behavior coaching courses and within 6 months we were producing industry best-standard results.
- M Levinthal,
L&D Director, Harrods

As a high level Behavior Coaching Course, I found this course to be head-and-shoulders above the rest. There is no question that the ROI of this time spent will be exceptional. Great job Perry!
 - Dr T. Thomas Senior Manager. Daimler Chrysler -Services Academy


Only behavioral change is real change.  
    -The need to create sustainable behaviours

     "The purpose of coaching is to produce behavioral change and growth in the coachee for the economic benefit of  the client." - Harvard Business Report

"Nothing changes unless behavior changes."
Participants in the Institute's Master Coach Course, conducted via our Coaching School, learn how to identify and work with aspects of the different types of behavior:- organizational, personal, leadership, political, InterGroup and Group behavior.

The rapid acquisition of lasting personal skills and learning acquisition is an essential challenge facing most organizations. Neither motivation or training alone can ensure competence. It simply comes down to changing a person's key behavioral patterns—what people do and don’t do to make the acquisition of each new skill a reality.

The Role of Behavior and Organizational Success
One way to think about the role of behavior in an organization is to consider these three interlocked factors for an enterprise’s success: strategy, process and behavior:

Strategy -sets the direction for the enterprise—where it’s going and why.
Work processes -organize the work toward strategic objectives. 
Behavior -is the enabler of both strategy and process. It is people’s behavior—what they say and do—that is either aligned or mis-aligned with strategy and process.

Professional Development
However, altering some well-established behaviors can be difficult. The advanced coaching approach used by the Institute's Coaching School graduates is drawn from a number of professional disciplines such as: organizational and developmental psychology, change management, philosophy, consulting, adult learning, the leadership and management fields etc). Essentially, coaching is concerned with behavioural change and how it drives outcomes. Our graduate Master Coaches look at how thoughts affect feelings ultimately affect behavior and performance.

Outer behavior (physiology) can be directly observed. Eliciting inner behavior requires expert data collection, assessment/interviews. Inner behavior includes thinking processes, values, beliefs, attitudes etc which can be synthesized into models of competence.

Behavioral-based coaching uses validated behavioral change models and techniques to achieve a profound change in 'inner' shifts in people's behaviors and aspirations with flow-on 'outer' shifts in processes, practices and results. In profound behavioral change there is a sustainable, measurable productive outcome.

External Practitioner Coaching Needs:
If you wish to receive industry recognized credentials and practice 'world-best'
standard professional organizational (corporate, executive, government, not-for-profit etc ) coaching and learn how to establish a successful coaching career (in-house or external practice) --delivered via a Very Small Group course format (via In-House or one of our Public courses) with your professional peers  -see our Coach Training School
  -read more

Organizational Coaching Needs: (delivered via e-learning, on-site in your offices or at one of our regional campuses)

  • I am a coach, manager/leader and want to develop and formalize my coaching skills and knowledge etc. -by participating in one of your regional Small Group, Peer Master Coach 4 Day Course

  • I require best practice coaching methodology and validated scientific coaching tools, techniques and processes etc.

  • I require my coaching team obtain formal credentials and be provided a standard, accountable coaching methodology/platform and validated tools to operate with etc. -as such, I require a customized 3 Day version of your Master Coach Course to be delivered on-site to my team

  • I am a leader for a new coaching initiative and require support re: the design, building and management of successful coaching programs

  • I am responsible for deploying coaching in my organization and require expert back-up and support

  • I require a customized coaching course delivering specialist knowledge and practices that I can license and have my own facilitators trained to deliver the program in-house

Other  -Send in our online 'Registration of Interest' Form/email. We would be happy to talk through your situation and recommend the best solutions and resources


  - The Behavioral Coaching Institute 
                         - RESOURCES & EDUCATION -
- BCI is a private research and educational institution in workplace coaching methodology and best-practices 
- BCI provides global leadership in the development of knowledge, technology, processes and standards for the practice of the organizational coaching profession throughout the world. Respected behavioral scientists and authorities in the worldwide coaching industry, the Institute's expert faculty are also renowned for both their research and educational work in coaching in the workplace.

The Behavioral Coaching Institute is recognized as the world's leading specialist developer of 'world-best' standard coaching technology with a behavioral-science foundation. The global Institute researches, develops and supplies coaching tools and techniques, professional practice protocols and guidelines, text books, articles and provides critical professional support services such as: certified coaching skill courses and follow-on mentoring, program development and the partnering with graduates in the provision of educational services.

Note: Our Institute is approved to offer continuing education as required by the State of California, Board of Behavioral Sciences (Provider #PCE 2864) .

   -The Graduate School of Master Coaches

-BCI's elite coach training and credentialing school is for select, qualified individual and organizational clients. The Behavioral Coaching Institute's elite coach training school is recognized as the world leader in teaching advanced, evidence-based workplace coaching methodology and best-practices. Dr Skiffington, as the Institute's Founding Director of Education, personally supervised the School's expert faculty members who today deliver customized, 'world-best standard' coach training courses around the world. > read more..

 - The Center for Applied Behavioral Coaching (a non-for-profit research organization)
-As the Center's senior officer, Perry Zeus personally supervises an international team of leading coaching educators and practitioners engaged in ongoing research and development.


... Have you got the right roadmap? :
No matter how much we “thrive on chaos” and jump “into the vortex,” new habits/learning/behavior take time to develop. Every person changes at their own rate and we can't speed that up. The world around us is changing faster than ever, but people are not. Clearly, we are in need of an adaptive, personalized change and growth model which can deliver ongoing, real, sustainable results to build our personal/professional and corporate futures upon.

- By sourcing a wealth of world best standard practices and information as successfully used by some of the world's leading coaching practitioners who work with the Institute's Faculty -you can ensure you are on the proven path to coaching success..

 ...Make your investment in your people work for you..
Many organizations are unaware that they are using outdated coaching models that simply don't work or provide little of no sustainable return. Typically these users are unwittingly employing simplistic, unproven performance/counseling models of change and learning that have been re-labeled as coaching. These outdated models characteristically use rudimentary personality profiling, questioning and listening techniques, feedback and goal setting/action planning. Today's proven coaching technology also recognizes that learning and change is different for each person. When organizations fail to use unique/personalized, behavioral based, coaching assessment and developmental tools and techniques they miss out on a whole class of benefits and end up with problems or little return.

Three critical abilities the organizational/corporate/business coach requires to create a successful development plan for an executive are: 
1) the ability to locate, assess and measure the appropriate behavioral aspects impacting upon a
    personal/professional (learning or development) change initiative or the performance of a specific
    professional skill set to be enhanced, 
2) the ability to translate behavioral feedback into an action plan, and 
3) the ability to determine the relationship between the personal behavior of the individual and the organizational and business
    context in which the executive operates.

The right coaching technology can and should be a competitive trump card (for your private practice or organization), delivering clear value as it solves actual business problems and/or fosters ongoing, measurable personal and professional development in people. Organizations should not undermine the training dollars already spent and expose their key people to ill-trained coaching practitioners or ill-conceived, badly designed coaching programs.

"BCI provides you insights and knowledge you can't get anywhere else. It supplies you with  the  benefits of strategic thinking, industry analysis and market data derived from its world-wide coaching work and research with some the world's leading companies, higher  learning institutions and business makers." -Asia Business Online



"..BCI impressed me highly through its professional research, briefings and variety of critical information." - Joseph Norman, President, The Norman Consultancy Group


Harvard Management Update

Coaching Myths
  Timothy Butler, Director of Harvard Business School

"Coaches, like all businesspeople, need to have a grasp of psychology, such as what motivates  people, what are their values etc. Coaching is not mechanical. It brings to bear [the coach’s]  knowledge of business, politics—how things work—and psychology. People who fail at coaching assignments typically...have a program, a formula approach. [They say,] ‘ We’re   going to give you all this feedback, your going to set some goals and then you’re going to be  a changed man or woman.’ It doesn’t happen because it’s not personal enough. It’s not deep enough..

   But you don’t have to have a degree in psychiatry to be good coach. You just have to take an  open-minded, scientific approach and be trained by a credentialed practitioner and educator (coach trainer) in how to master and deliver the appropriate, validated psychological based  behavioral change coaching techniques and tools that will provide the genuine, measurable,  personal and professional lasting outcomes you have set out to achieve with your coachee/s.


  The State of the Coaching Industry and You!
  You're a busy professional and don't have time to spend on things that don't work. You've tried different coaching courses and seminars over the years, picked up a few useful ideas but none of it was really "new" or substantial. 

   In fact, most of what you found was basic stuff that oversimplifies human behavior, personality, motivation and learning You're looking for a better way to acquire, accelerate and retain skill development but it has to be supported by evidence, have a scientific basis that isn't theoretical and doesn't require lengthy training, be accessible, provides a solid expandable platform, delivers measurable sustainable results and it must be cost-effective.


Employ Scientifically-Based Practices:

The demand for research-proven practice affects all coaches and has become a focal point for industry discussions concerning coach certification standards, coach standards of practice and the measurement of coaching outcome results.

"I think the great thing about the Insitute's
professional development course is that it's
all grounded in validated scientific processes
that have been consistently proven to produce successful, measurable results in the workplace
-Bill Harrison, Director of Professional
Development, Office of Education. WA 



Behavioral Coaching is the twenty-first century tool for behavioral change and learning acquisition:

Definition-  "A structured, process-driven relationship between a certified professional (for example a Registered Behavioral Coach) and an individual or team which includes; assessment and using a coaching model, tools and techniques (that have scientific reliability and validity) to assist them to develop competencies and remove blocks to achieve valuable and sustainable changes in their professional and personal life."
-Behavioral Coaching. -McGraw-Hill Education

"The behavioral coaching model, pioneered over the last decade by Dr. Skiffington and Perry Zeus, integrates the most advanced research on adult development and human systems theory into an elegantly simple and highly effective validated coaching process..." -ICAA -Center for International Education -Report.

Recent studies have revealed the greatest challenge to any organization is to change people's behavior. Of recent years there has been a growing demand from coaches and their clients for a coaching model based on scientifically validated methodologies. It is in response to this demand that the behavioral coaching model was developed.

Behavioral coaching was first employed in sports, work safety, the military, health and education. Behavioral coaching integrates research from many disciplines. It incorporates knowledge from psychology (behavioral, clinical, social, developmental, industrial and organizational), systems theories, philosophy, education and the management and leadership fields.

Too many change and/or learning interventions fail to stand the test of time and the physical and psychological pressures of 'the real world'. To change/learn, people need to embed new insights into deeper, often automatic, thinking processes. This requires them to attend to how they think as well as what they think. To change, people need to turn thought into action. Without clear practical steps for doing this, and practice, old habits soon reassert themselves. Learning will only last if the underlying emotional commitment is there - 'do I really want to change?' As people engage with new learning we need to ask them to listen to their emotions and look at their attitudes, beliefs and values.

All coaches do not have to be psychologists and nor are most psychologists suitable to become coaches. However, coaching is change and change is a psychological process. A successful, professional coach has to understand, be confident and competent in the psychological aspects of coaching and a master in the use of a range of behavioral change techniques. To do so requires personalized training and supervision by an appropriately trained clinician and experienced practitioner in the use and mastery of psychological-based tools that bring about genuine, lasting, measurable results. Business clients understand the language of figures and the bottom-line and will accept nothing less than statistical proof of change and new learning as well as anecdotal evidence.

The Institute's Course participants are trained in the use of behavioral science-practitioner models that are being easily and successfully applied in executive, business and personal coaching practices. This unique, accelerated learning program provides qualified students with a solid working application in the use of fundamental and advanced applied coaching skills and business practice. 

Some differences between Behavioral Coaching and "traditional coaching":

Behavioral coaching goes well beyond the "accountability" model, which basically involves goals setting, action planning and relying on coachees' commitment and motivation to move forward. Instead, it employs validated behavioral change techniques to insure that goals are achieved and changes sustained. These include strategies to assess and manage thoughts, feelings and behaviors.

Behavioral Coaching clearly differs from outdated, deficit-based models of coaching, that situate coaching in a performance counselling paradigm. It is not a manipulative technique to increase performance and productivity.
Traditional coaching models typically focus on extrinsic motivational factors, such as demands of the workplace and performance rewards. Behavioral coaching explores the individual's values and works on the premise that real motivation and change are situated in the individual's intrinsic motivation.
Traditional coaching models pay little attention to unconscious forces within the individual and the organization. Behavioral coaching highlights the importance of unconscious elements and offers guidelines for coaches to explore and work with resistance and psychological defense mechanisms.
Unlike many traditional coaching models, behavioral coaching does not explain an individual's behavior purely in relation to her or his personality profile. Instead, it recognizes and assesses environmental factors such as culture, values and organizational and team dynamics. Behavioral coaching acknowledges that organizations are socially constructed and it provides guidelines for coaches to explore culture and to recognize and manage forces of resistance. Read more..

 -The Behavioral Coaching Model is a basic, validated platform of practice informed by the behavioral sciences as regards the laws of change and learning and incorporates best practices from a range of disciplines. The seven step process (client education, data collection, planning, behavioral change, measurement, evaluation and maintenance), the four different stages of change in the coaching process and the five forms of coaching (coaching education, skills coaching, rehearsal coaching, performance coaching and self-coaching) form the basis of the model. This flexible, easily learnt model is then tailored by the coach to fit the specific needs of the coachee.

The challenge is to master the leadership of change before change overwhelms you...

Your ability to be a change leader is essential to your company and your career. Research within over 100 organizations in the midst of large-scale change has revealed, the greatest challenge at any stage is to change people's behavior. Nowhere are these challenges and changes more evident than in organizations' training and development departments. Increasingly, managers are being asked to show how their training efforts add value to the organization, and that means being able to measure performance. Have behaviors changed? How can we determine behavioral change? Many managers make the mistake of trying to do this utilizing outdated training and management techniques which simply don't work.

One of the core values of our Institute is Partnership, which is the description of the nature of our relationship with our Master Coach graduates. We train our graduates to become credentialed "behavioral change partners" (with their clients) and in turn they expect nothing less than a fully supportive Skills, Practice and Business Development Partner behind them.

  • Different forms of coaching have been available to organizations since the late 1980's.

    Some coaches will represent coaching simply as a management technique to get more out of people. They will offer programs that will ensure greater employee performance using a performance counselling model mislabelled as coaching. The carrot and stick approach has been around for many years and is useful to a certain point. However coaching is not achieved through manipulative technique or making people do something they don't want to do. In the last several years coaching has focused more on achieving excellence and potential fulfilment than on remedial performance interventions.

    The core element of sustainable, measurable coaching outcomes is a sound psychological base which sits at the intersection of clinical, developmental and organizational psychology. Today, Behavioral Coaching develops the political, strategic and interpersonal skills that will make an individual or group, and ultimately the organization, most successful.

Note: Our Courses only use practical, proven, psychological-based tools and
     processes that are industry-focused and can be easily applied and learnt by our
     students who do not require any training in psychology.



"The Behavioral Coaching Institute is universally acknowledged as the  world's leading authority on coaching people in an organizational environment." - M. Jordon, L & D Director, IBM

Quality world-standard teaching is a cornerstone of BCI's reputation for excellence.  Our global programs are consistently highly ranked for teaching excellence, availability and responsiveness to program participants. Our faculty write groundbreaking text books, serve as consultants to organizations and governments worldwide -and can be advising a Fortune 100 Coaching Program Manager in Massachusetts and London in one week and then next sharing the insights with you in your CMC workshop the following week.

The Institute's long-standing commitment to industry research and our long-term involvement in people development bring an immediacy and relevance to the workshop. Innovative research, real-world experience and effective personalized teaching come together within a single, highly focused learning process..  -> See: the Institute's Faculty Expertise and Experience

Unique, Short Masters-Level Courses tailored fitted
  to meet your specific skill set and business needs

Note : "BCI's advanced short-courses contain more resources, material and
                       knowledge transfer than any other long term coach certification course"
                             - Center of International Education.-Survey

      Bottom Line: BCI's proven courses has been the source for hundreds of organizations and existing and new  coaches worldwide seeking a direct route to success. Our exit poll of all graduates consistently show all learning needs are not only meet, but exceeded. -And, our follow-up post-course polling confirms the high success rate of all graduates in their practice. Of course, as with any discipline, developing enduring coaching skills takes place over  time with practice

              Note: To be eligible to apply for entry into the Master Coach and Diploma certification courses, you must first meet specific experience requirements. At the end of the day, BCI can provide all the technical tools, techniques, templates and guidance and support necessary to achieve world best-standard practice, but we can't provide the requisite commitment that an individual coaching practitioner or organization requires to be successful. -That's also why our course is not open-to-all and why we employ a criteria of selection for enrolment.


 -The Institute's Graduate School conducts fast-tracked, highly focused Campus, Self Study and Distance Learning Certified Coach Training Courses in behavioral change: 

Accelerated, intensive, tailored course for qualified individuals and organizations...
- A 'Hands-On', customized Certified Course to acquire market intelligence, professional analysis and insight, data, organizational behavioral-based models, tools and resources for private practitioners and organizations...



- for qualified businesses interested in licensing BCI's level one coach training courses in their region -see: 'Licensing' 

"Demand for executive coaching has been booming as more company executives and small business owners seek the service. Many consulting and training firms state that within the past year, the number of requests they have received for executive coaching has increased by 60 to 80 percent. A recent study showed that coaching now accounts for around 20 percent of their business, when two years ago it was 5 percent...More executives are beginning to request the service for themselves.. as the negative connotation of coaching as a form of punishment for poor performance is replaced by the growing perception that coaching can help an individual or group to build sustainable professional and personal skills, better learn, overcome challenges, reach stretch goals and integrate leadership training." -US Careers Journal.


Certified Master Coach Course - Content Page..

Registered as an Education provider from the State Board of Behavioral Sciences, California .

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